In yet another new discipline to add to their wheelhouse, PR agencies are starting to get into the media buying space. PR News spoke with Matthew Browher, senior VP, digital strategist at Ketchum, who provided the following three tips for PR pros looking to adapt media buying practices.
Pinterest is a social media platform that can be difficult for brands to penetrate. Dominated by “DIY” and digital dream house wish lists, companies trying to break into the space need to be innovative. You can’t just pin a snapshot of your latest product and call it a day.
With social media demographics beginning to skew older, LinkedIn is bucking the trend by targeting two new demographics–teenagers and college students. Beginning September 12, LinkedIn will be available globally to users 13 and up. Not only that, but University Pages have been rolled out.
Crises can happen when you least expect it, and it can be tempting to run around panicking, shouting “Danger, Will Robinson!” and eventually collapsing into a heap. Don’t do that.
It’s been a rough week for Facebook COO Sheryl Sandberg’s LeanIn.org, a nonprofit “committed to offering women the ongoing inspiration and support to help them achieve their goals.”
Video is just about the most shareable content there is. That’s all well and good for B2C brands with vivid products and services to sell, but B2B companies and nonprofits have to dig a little deeper to find stories to tell with video.
Content marketing continues to proliferate throughout traditional and digital media, and it has become clear that the practice is not a fad. Brands are now becoming media companies on the fly, which is presenting many new challenges for communicators.
When putting together a PR event or promotional stunt, communicators need to consider the law of unintended consequences. The folks at LG didn’t think about that, apparently, when they started a race in Seoul to grab smartphone vouchers hanging from helium balloons, resulting in 20 people being injured and seven sent to the hospital.