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The March on Washington Turns 50

August 23rd, 2013 by

50 years ago today, Dr. Martin Luther King Jr. delivered a speech that inarguably re-routed the path of American history. Few speeches have been quoted more, and few (if any) are more inspiring.

The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets

August 23rd, 2013 by

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.

3 Things You Might Not Know About Foursquare, But Should

August 22nd, 2013 by

Foursquare is undergoing a transformation from a social gamification network to a hyper-local information hub. And its new strategy to integrate crowdsourcing should make the transition much easier for the company.

3 On-Point Ways to Make Sure Executive Quotes Are On Point

August 22nd, 2013 by

It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.

Leonard’s Tips on Quality Writing Go Viral

August 21st, 2013 by

The great mystery writer Elmore Leonard passed away yesterday. The Internet lit up. And interestingly, it was as much about his tips for great writing as it was for his brilliant work.

3 Tips for PR Pros Getting Into Media Buying

August 21st, 2013 by

In yet another new discipline to add to their wheelhouse, PR agencies are starting to get into the media buying space. PR News spoke with Matthew Browher,
 senior VP, digital strategist at Ketchum, who provided the following three tips for PR pros looking to adapt media buying practices.

Use of Visual Elements Lags in PR Communications

August 20th, 2013 by

Despite the ongoing proliferation of visual elements throughout the media, the use of multimedia in PR remains a mixed bag, according to an exclusive survey by PR News and PR Newswire.

3 Brand Examples to Follow on Pinterest

August 20th, 2013 by

Pinterest is a social media platform that can be difficult for brands to penetrate. Dominated by “DIY” and digital dream house wish lists, companies trying to break into the space need to be innovative. You can’t just pin a snapshot of your latest product and call it a day.

LinkedIn Looking to Expand Its Audience

August 19th, 2013 by

With social media demographics beginning to skew older, LinkedIn is bucking the trend by targeting two new demographics–teenagers and college students. Beginning September 12, LinkedIn will be available globally to users 13 and up. Not only that, but University Pages have been rolled out.

5 Media Relations Tips to Memorize During a Crisis

August 19th, 2013 by

Crises can happen when you least expect it, and it can be tempting to run around panicking, shouting “Danger, Will Robinson!” and eventually collapsing into a heap. Don’t do that.