A recent blog post by my colleague Diane Schwartz, titled, “9 Words to Avoid Saying Today,” struck a chord with communication pros. Using phrases such as “um,” and “you know” won’t do you any favors when you’re trying to impress the CEO or a prospective client.
There have been several CEO-related stories in the last few days. There was the buzz surrounding the feature story on Yahoo CEO Marissa Mayer in the September issue of Vogue, accompanied by a two-page photo spread of Mayer decked out on a chaise lounge in a blue Michael Kors dress.
With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise.
PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.
Foursquare is undergoing a transformation from a social gamification network to a hyper-local information hub. And its new strategy to integrate crowdsourcing should make the transition much easier for the company.
It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.