Water Cooler

Klout Loses Clout Thanks to Shortsighted Tweet

August 30th, 2013 by

Social media ranking tool, Klout, is in hot water over a tasteless tweet.

How to Skillfully Address a Difficult Question

August 30th, 2013 by

One of the most uncomfortable positions for a speaker is to be challenged by the press. Unfortunately, it can occur at any given moment during a public event, and it’s something you have to be prepared for.

Bad News for Fast Food Corporations

August 29th, 2013 by

Reports have surfaced that a massive fast food protest will be staged next week around the country. Employees from McDonald’s, Wendy’s and Burger King are all expected to walk out of their jobs to voice concerns about poor treatment and unlivable wages.

How to Manage Edits From the Legal and Executive Teams, While Maintaining Your Sanity

August 29th, 2013 by

The phrase “too many cooks in the kitchen” holds true for the editing process, as many PR pros can attest. A perfectly good press release or, worse, investor-relations memo, can be transformed into a Franken-doc by the time everyone has made their tweaks.

Video is Still Not a Big Enough Part of PR (Infographic)

August 28th, 2013 by

Most PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that will change in 2014.

Back to School: 3 Crucial Skills to Master Today

August 28th, 2013 by

With the fall season just around the corner, now is the perfect time to refresh your public relations toolkit. Here are three essential skills communication professionals need to thrive in the coming year.

More Words and Phrases for PR Folks to Avoid

August 27th, 2013 by

A recent blog post by my colleague Diane Schwartz, titled, “9 Words to Avoid Saying Today,” struck a chord with communication pros. Using phrases such as “um,” and “you know” won’t do you any favors when you’re trying to impress the CEO or a prospective client.

5 Tactics to Illuminate Staid Press Releases

August 27th, 2013 by

Want to ensure that your press releases rise like cream to the top of a journalist’s inbox? Here are five questions to mull over before you send out your latest pitch.

4 Tips on Bonding With the CEO

August 26th, 2013 by

There have been several CEO-related stories in the last few days. There was the buzz surrounding the feature story on Yahoo CEO Marissa Mayer in the September issue of Vogue, accompanied by a two-page photo spread of Mayer decked out on a chaise lounge in a blue Michael Kors dress.

PR Report Card: The 2013 MTV Video Music Awards

August 26th, 2013 by

Sunday night MTV held its annual award show honoring the best music videos of the year. Of course, we all know what the VMAs are really about: celebrity pageantry. And this year was no different.