Water Cooler

More Words and Phrases for PR Folks to Avoid

August 27th, 2013 by

A recent blog post by my colleague Diane Schwartz, titled, “9 Words to Avoid Saying Today,” struck a chord with communication pros. Using phrases such as “um,” and “you know” won’t do you any favors when you’re trying to impress the CEO or a prospective client.

5 Tactics to Illuminate Staid Press Releases

August 27th, 2013 by

Want to ensure that your press releases rise like cream to the top of a journalist’s inbox? Here are five questions to mull over before you send out your latest pitch.

4 Tips on Bonding With the CEO

August 26th, 2013 by

There have been several CEO-related stories in the last few days. There was the buzz surrounding the feature story on Yahoo CEO Marissa Mayer in the September issue of Vogue, accompanied by a two-page photo spread of Mayer decked out on a chaise lounge in a blue Michael Kors dress.

PR Report Card: The 2013 MTV Video Music Awards

August 26th, 2013 by

Sunday night MTV held its annual award show honoring the best music videos of the year. Of course, we all know what the VMAs are really about: celebrity pageantry. And this year was no different.

3 Tips You Should Already Know to Create Better Vines

August 26th, 2013 by

With 40 million users now signed up, Vine has become a household name. Six seconds may not seem like enough time to create a captivating narrative, but Vine has proven otherwise.

The March on Washington Turns 50

August 23rd, 2013 by

50 years ago today, Dr. Martin Luther King Jr. delivered a speech that inarguably re-routed the path of American history. Few speeches have been quoted more, and few (if any) are more inspiring.

The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets

August 23rd, 2013 by

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.

3 Things You Might Not Know About Foursquare, But Should

August 22nd, 2013 by

Foursquare is undergoing a transformation from a social gamification network to a hyper-local information hub. And its new strategy to integrate crowdsourcing should make the transition much easier for the company.

3 On-Point Ways to Make Sure Executive Quotes Are On Point

August 22nd, 2013 by

It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.

Leonard’s Tips on Quality Writing Go Viral

August 21st, 2013 by

The great mystery writer Elmore Leonard passed away yesterday. The Internet lit up. And interestingly, it was as much about his tips for great writing as it was for his brilliant work.