The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.
There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market.
Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.
April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.
The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.