When Diana Nyad emerged from the ocean on Monday — having swum about 110 miles in roughly two days—she was battered and bruised but her spirit was no worse for wear. The first swimmer to make the trek from Cuba to Key West, Fla. without a shark cage, Nyad had three specific messages that should inspire communicators as they transition to a digital age.
Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.”
One of the most uncomfortable positions for a speaker is to be challenged by the press. Unfortunately, it can occur at any given moment during a public event, and it’s something you have to be prepared for.
Reports have surfaced that a massive fast food protest will be staged next week around the country. Employees from McDonald’s, Wendy’s and Burger King are all expected to walk out of their jobs to voice concerns about poor treatment and unlivable wages.
The phrase “too many cooks in the kitchen” holds true for the editing process, as many PR pros can attest. A perfectly good press release or, worse, investor-relations memo, can be transformed into a Franken-doc by the time everyone has made their tweaks.
A recent blog post by my colleague Diane Schwartz, titled, “9 Words to Avoid Saying Today,” struck a chord with communication pros. Using phrases such as “um,” and “you know” won’t do you any favors when you’re trying to impress the CEO or a prospective client.
Want to ensure that your press releases rise like cream to the top of a journalist’s inbox? Here are five questions to mull over before you send out your latest pitch.