Water Cooler

How to Measure Instagram Success

September 16th, 2013 by

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that.

Want to Make a Twitter-Like Splash on Twitter With Financial News? Follow These 3 Rules

September 13th, 2013 by

Twitter announced it’s going public in a most appropriate forum: Twitter. Here’s a three-step strategy to stoke your own investor excitement while staying on the good side of FINRA/SEC when communicating financial news via social channels.

High-Stress Work Environment? Here Are 6 Ways to Stay Cool, Calm and Effective

September 13th, 2013 by

No matter how much you love your job, everyone has had taxing moments at work. Here’s a handy list of methods to soothe your anxiety when the tasks at hand become overwhelming.

Esquire’s Snarky Apology: A Case Study in What Not to Do

September 12th, 2013 by

Men’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.

How to Get Your Digital Team Stoked

September 12th, 2013 by

With online media moving at warp speed these days, it’s incumbent upon PR managers and directors to get the most out of their digital teams.

Why Did it Take So Long For Business Insider to Fire its “Brogrammer,” Pax Dickinson?

September 11th, 2013 by

This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?

Weiner: The Gift That Keeps Giving (Or, How Not To Behave If You’re a Public Figure)

September 11th, 2013 by

Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.

How to Ensure Your Message Gets Across in a Televised Interview

September 10th, 2013 by

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.

Peeling the Curtain Behind Click-Through Rates For Social Channels

September 10th, 2013 by

Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.

9 Tips for Successful PR Execution of Native Advertising

September 9th, 2013 by

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.