Study points to the growing demand among companies for data that can drive strategic marketing decisions.
As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.
For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?
Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.
The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.
New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same).
Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.
SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.
The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.
Presenters at the Association of National Advertisers’ Creativity Conference say that, in the quest for compelling storytelling, showing failure isn’t a bad thing.