Water Cooler

Why Did it Take So Long For Business Insider to Fire its “Brogrammer,” Pax Dickinson?

September 11th, 2013 by

This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?

Weiner: The Gift That Keeps Giving (Or, How Not To Behave If You’re a Public Figure)

September 11th, 2013 by

Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.

How to Ensure Your Message Gets Across in a Televised Interview

September 10th, 2013 by

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.

Peeling the Curtain Behind Click-Through Rates For Social Channels

September 10th, 2013 by

Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.

9 Tips for Successful PR Execution of Native Advertising

September 9th, 2013 by

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.

Infographic: Google+ and Facebook Face Off

September 9th, 2013 by

Here’s a fascinating comparison of two social media behemoths from Social Annex. The graphic takes a look at everything from what people are doing on the platforms to the demographics of users.

5 Words and Phrases to Delete From Your PR Vocabulary

September 6th, 2013 by

PR pros can be a verbose bunch. There’s nothing wrong with that. After all, the communications field doesn’t exactly cater to wallflowers. Then again, there are some words and phrases that have been ground to dust, and PR pros should finally give them a rest.

Infographic: Internet Predictions for 2015

September 6th, 2013 by

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.

Chobani’s Crisis Communications Strategy: So Far, So Good

September 5th, 2013 by

Not more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance.

3 Questions PR Pros Should Ask Before Posting on Facebook

September 5th, 2013 by

You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?