If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
PR pros can be a verbose bunch. There’s nothing wrong with that. After all, the communications field doesn’t exactly cater to wallflowers. Then again, there are some words and phrases that have been ground to dust, and PR pros should finally give them a rest.
Not more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance.
Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals.