A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.
Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?
While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
If communications execs want to own social media, one place to start is by developing formal social media guidelines.
Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.
Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.
For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them.Check out this "60 Minutes" story on how to design breakthrough ideas …
What did the airline learn from United’s guitar-breaking lessons four years ago? Not enough.
In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding?