A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.
Producers of “The Bible” deal with blowback from the actor cast in the role of Satan bearing an uncanny resemblance to President Barack Obama.
With fewer and fewer traditional reporters to pitch, PR pros need to ramp up their ability to build relationship with bloggers and other denizens of the digital age.
A concerted internal communications effort might be in order after CEO Tim Cook fell 18 places on Glassdoor’s annual “Highest Rated CEO” list.
Is the term “public relations” outdated and irrelevant? PR News readers recently voted on some alternative terms.
Communications execs have a few months to check out the prototype to see if they can recalibrate their pitches for the new site.