As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that.
Twitter announced it’s going public in a most appropriate forum: Twitter. Here’s a three-step strategy to stoke your own investor excitement while staying on the good side of FINRA/SEC when communicating financial news via social channels.
No matter how much you love your job, everyone has had taxing moments at work. Here’s a handy list of methods to soothe your anxiety when the tasks at hand become overwhelming.
Men’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.
This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?
Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.
If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.
“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.