This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?
Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.
If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.
“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.
PR pros can be a verbose bunch. There’s nothing wrong with that. After all, the communications field doesn’t exactly cater to wallflowers. Then again, there are some words and phrases that have been ground to dust, and PR pros should finally give them a rest.
Not more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance.
You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?