It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.
An award-winning media relations expert gives three tips for getting journalists attention.
Pinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform.
September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.
Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.
Contrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it.
Walgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.
While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process.
Kim Kardashian has reportedly split from her longtime family publicist, Jill Fritzo, and signed with Slate PR. Sources suggest that Kardashian is looking to rebrand herself and establish a persona separate from her family.
For Calvin Stowell, director of digital and content at DoSomething.org, the website focusing on younger people and social change has all the tools to construct a successful digital team. The trick is to make sure there is a sense of camaraderie among the team members.