When Joe Biden went on a tangent during his acceptance speech, the Obama social media team came to the rescue.
As an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?
At the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.
While there are few endorsers as influential as Bill Clinton, brands can use social media to find powerful endorsers and win them over.
Social media efforts can build your day-to-day PR efforts and save you in times of crisis.Here are 9 great tips from Dallas Lawrence.