Water Cooler

3 Tips for Pitching Stories to the Media That Will Never Go Out of Style

September 23rd, 2013 by

An award-winning media relations expert gives three tips for getting journalists attention.

How to Leverage Your Content on Pinterest Without Paying for It

September 20th, 2013 by

Pinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform.

Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 20th, 2013 by

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Why Sticky and Shareable Content Matter for PR’s Digital Future

September 19th, 2013 by

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.

Media Relations Advice to Ignore: The Dreaded Friday Pitch

September 19th, 2013 by

Contrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it.

Walgreens Healthcare Decision a Study in Employee Communications

September 18th, 2013 by

Walgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.

Here’s How to Unlock The PR Value of Integrated Communications

September 18th, 2013 by

While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process.

Is Kim Kardashian Looking to PR for a New Kim Kardashian?

September 17th, 2013 by

Kim Kardashian has reportedly split from her longtime family publicist, Jill Fritzo, and signed with Slate PR. Sources suggest that Kardashian is looking to rebrand herself and establish a persona separate from her family.

Camaraderie is Key To Building Your Digital Dream Team

September 17th, 2013 by

For Calvin Stowell, director of digital and content at DoSomething.org, the website focusing on younger people and social change has all the tools to construct a successful digital team. The trick is to make sure there is a sense of camaraderie among the team members.

A Simple Action Plan for CSR

September 16th, 2013 by

Finding the right CSR program for your company can be daunting. The obstacle isn’t that your employees don’t want to give back and help others, but rather that different things move different people.