Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
CEO Peter Cashmore talks new ad, content forms at Media Summit.
The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network.
Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story.
Everyone is using Instagram, including a band from Mexico City that created a four-minute music video using Instagrammed photos. But do you need to use it?
Cone Communications study says cause marketing has moved from a “nice to do” to a “must do.”
Is President Obama’s PR strategy a cynical ploy or smart politics?
When a crisis hits, it’s critical for an organization to circle the wagons and limit distractions that can cause a second crisis.
Those making hires (and granting raises) in communications should follow these three steps to find the PR stars of tomorrow, today.