Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors.
Water Cooler
Navigating The Social Media Terrain On Behalf of Highly Regulated Brands
September 25th, 2013 by Matthew SchwartzHelping CEOs to Help Themselves By Having A Social Media Presence
September 25th, 2013 by Lucia DavisThe dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.
Burger King Shows PR Sizzle in Launching Lower-Fat French Fry
September 24th, 2013 by Matthew SchwartzBy launching a lower-fat fry, Burger King is hoping to take a bigger bite out of the fast-food market. Regardless of how things shake out, however, Burger King has a new message for consumers.

Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes
September 24th, 2013 by Lucia DavisTo celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.
Your Brand’s Identity and Mission Determines Your Social Media Strategy
September 23rd, 2013 by Caysey WeltonIt doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.
3 Tips for Pitching Stories to the Media That Will Never Go Out of Style
September 23rd, 2013 by Lucia DavisAn award-winning media relations expert gives three tips for getting journalists attention.
How to Leverage Your Content on Pinterest Without Paying for It
September 20th, 2013 by Caysey WeltonPinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform.
Your Autumn Cheat Sheet: Big Data, Branding and Mobile
September 20th, 2013 by Lucia DavisSeptember 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.
Why Sticky and Shareable Content Matter for PR’s Digital Future
September 19th, 2013 by Caysey WeltonBig data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.
Media Relations Advice to Ignore: The Dreaded Friday Pitch
September 19th, 2013 by Lucia DavisContrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it.