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NBA All-Star Weekend Highlights the League’s Global Social Media Reach

by Bill Miltenberg | 02/27/2012

With 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience. | MORE »

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Big Brands Already Enjoying Their Oscar Moments on Social Media

by Bill Miltenberg | 02/24/2012

Brands like JCPenney and Hyundai are taking to social media to spread the word about their ads for the Oscars telecast, and will be engaging during the awards ceremony as well. | MORE »

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Mysteries of Facebook Timeline for Brands Soon to Be Revealed

by Sahil Patel | 02/24/2012

Facebook’s upcoming launch of Timeline for brands is a hot topic among communications pros, whose questions are on the verge of finally being answered. | MORE »

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A Conceptual PR Stunt From Sacha Baron Cohen

by Steve Goldstein | 02/23/2012

To build awareness of his new movie, the writer and actor has pulled off a successful Oscars-related PR stunt that, so far, exists in the imagination only. | MORE »

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Pinterest Excitement Tempered by Copyright Concerns

by Scott Van Camp | 02/23/2012

While Pinsanity is on the ascendant for communicators and brands, the ability of users to copy and post content from other sites has some crying foul. | MORE »

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Former Times Chief’s New Gig Further Blurs Media/PR Divide

by Bill Miltenberg | 02/22/2012

Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer. | MORE »

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Will a New CEO Help Johnson & Johnson Regain Its Mojo?

by Scott Van Camp | 02/22/2012

With its reputation at risk thanks to a bevy of recalls over the last three years, the healthcare giant makes a CEO change. | MORE »

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Dow Digs In Its Heels as an Olympics Sponsor

by Sahil Patel | 02/21/2012

One of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001. | MORE »

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Quick Study: CR Reporting Rises Among Top 100 U.S. Companies; Optimizing Content for Sharing Pays Off in Traffic

by PR News | 02/17/2012

▶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations. … | MORE »

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Bloomberg to Occupy Wall Street: Behave, and No Sleepovers

by PR News | 02/17/2012

In what some downtown Manhattan residents and workers would say is a move long overdue, at 1 a.m. on Nov. 15 New York City police officers rousted Occupy Wall Street protesters from Zuccotti Park, making … | MORE »

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