Water Cooler

Google Overhauls its Search Algorithm, and Communicators Look to Adapt

September 30th, 2013 by

Google late last week overhauled of its algorithm in a move that will reportedly affect 90% of the search results it serves.

Managers Still Need Better Employee Evaluation Metrics

September 27th, 2013 by

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.

One Expert’s Take on Why Instagram Hasn’t Killed Vine

September 27th, 2013 by

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving.

What Communicators Can Learn From Mariano Rivera

September 26th, 2013 by

Man, could he pitch. Not stories to overworked journalists, mind you, but a screaming fastball that has befuddled batters for nearly 20 years. As Mariano Rivera prepares to play his last game at Yankee Stadium Thursday night, here are a few PR lessons from the greatest closer in Major League Baseball history.


Need More Impressions on Facebook? Here Are 3 Ways to Do it.

September 26th, 2013 by

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds.

Navigating The Social Media Terrain On Behalf of Highly Regulated Brands

September 25th, 2013 by

Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors.

Helping CEOs to Help Themselves By Having A Social Media Presence

September 25th, 2013 by

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.

Burger King Shows PR Sizzle in Launching Lower-Fat French Fry

September 24th, 2013 by

By launching a lower-fat fry, Burger King is hoping to take a bigger bite out of the fast-food market. Regardless of how things shake out, however, Burger King has a new message for consumers.


Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes

September 24th, 2013 by

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.

Your Brand’s Identity and Mission Determines Your Social Media Strategy

September 23rd, 2013 by

It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.