We asked our readers what to do the instant a PR emergency hits. See what they had to say.
PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review.
“firstname.lastname@example.org” is not an email address to a journalist—it’s a red flag.
What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients?
Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
Should PR execs get accredited? Communicators seem divided on whether the APR designation holds any sway.
It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.
For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.
Comedy aside, the movie may raise some interesting questions about the effectiveness of your internship program.
Use these three tactics to ensure your CEO or client can neutralize a hostile audience.