Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.
SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.
The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.
PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.
The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.
Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.
Production house just a preview of things to come for PR pros that are producing more online-video programming.