Water Cooler

3 Tactics for Bringing Humor into Branding

October 3rd, 2013 by

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business.

On Melissa Joan Hart’s Bad Girl Media Blitz

October 2nd, 2013 by

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.

Changing The Way Agencies Do Business by Bringing in a CFO

October 2nd, 2013 by

At PR News we tackle many of the hot-button issues associated with communications, ranging from crisis management to social media. But we can’t forget that PR first and foremost is a business, and public relations agencies, grappling with an increasingly globalized economy, have to treat it that way.

Some Government Communicators Will Be Silenced During Shutdown

October 1st, 2013 by

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?

Amazon Press Release New Twist for Twitter

October 1st, 2013 by

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?

Breaking PR: The Essential Elements of PR

September 30th, 2013 by

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

Managers Still Need Better Employee Evaluation Metrics

September 27th, 2013 by

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.

One Expert’s Take on Why Instagram Hasn’t Killed Vine

September 27th, 2013 by

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving.

What Communicators Can Learn From Mariano Rivera

September 26th, 2013 by

Man, could he pitch. Not stories to overworked journalists, mind you, but a screaming fastball that has befuddled batters for nearly 20 years. As Mariano Rivera prepares to play his last game at Yankee Stadium Thursday night, here are a few PR lessons from the greatest closer in Major League Baseball history.

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Need More Impressions on Facebook? Here Are 3 Ways to Do it.

September 26th, 2013 by

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds.