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3 PR Tips on How to Enhance Your Media Training

It’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.  | MORE »

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NFL Faces Social Media Problems after Michael Sam Draft Pick

Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality. | MORE »

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6 Pieces of Wisdom for All Professional Women—Mothers Included

To mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives. | MORE »

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FTC-Snapchat Settlement: There’s No Such Thing as Privacy Online

According to the FTC complaint, Snapchat’s marketing—centrally based on the idea that users’ messages “disappear forever” after the recipient opens them—was misleading. | MORE »

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Protect Your Brand from a Twitter Hack with Quick Response, Enhanced Security

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists. | MORE »

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Brands Watch #BringBackOurGirls From the Sidelines

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance. | MORE »

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7 Common Reasons Why Journalists Delete Your Email Pitches

Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch. | MORE »

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NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster. | MORE »

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‘Purple Goldfish’ as the Differentiating Factor in PR

What’s your purple goldfish (WYPG)? For PR pros, the answer may determine whether their brand is able to cut through the proverbial clutter. | MORE »

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Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics

By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance. | MORE »

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