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10 Steps to Launching a Successful CSR Program

Empowering your employees to be your CSR ambassadors will help them to develop a stronger attachment to your company while giving back to their communities and working to make your operations more sustainable. | MORE »

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How FCC’s Proposed Internet Rules Will Impact Communicators

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.  | MORE »

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Is PR Really Any Good at Turning Big Data Into Action?

The transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner. | MORE »

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#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception. | MORE »

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Using Social Media as a Digital Life Preserver in Crisis Communications

While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges. | MORE »

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Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR

The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads. | MORE »

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PR Tips on Getting the Word Out Through a Visual Medium

Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature. | MORE »

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3 Brands Using Earth Day 2014 to Showcase Their Environmental Efforts

Earth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts. | MORE »

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A Ferry Tragedy, and a Wake-Up Call for Communications Pros

“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.  | MORE »

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4 Ways PBS Shapes Content for Maximum Facebook Exposure

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful. | MORE »

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