The release of the Apple Watch is a reminder of how fast consumer tastes are changing.
The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.
The South African Salvation Army turned the phenomenon of “The Dress” into a compelling ad to raise awareness of domestic abuse.
Getting your press release noticed is more difficult than ever. If you’re finding that you’re not getting enough bites that turn into coverage, it may be time revisit your overall strategy. With that in mind, here are 10 tips for refining your press releases.
PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making.
Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.