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Leveraging Social Media for the Super Bowl

For the Super Bowl, several brands are executing social media campaigns to either leverage their ad buys or get around spending money on a pricey 30-second spot.  | MORE »

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6 Ways to Add a Little Workout to Your Workday

With an exceedingly long workweek, it can be hard to fit in even a few hours of physical activity in your spare time. | MORE »

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Snapchat’s Popularity Influences Facebook’s Long-Term Plans

Facebook’s willingness to break apart its platform into multiple apps is indicative that Zuckerberg is not afraid to take a lesson from his competitors. | MORE »

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Upping Your Game to Reach Online Media

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists. | MORE »

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5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips. | MORE »

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12 Things to Take Note of in PR Job Candidates

PR News asked followers on Twitter and Facebook, “What’s the first thing you notice about a PR job candidate?” Here is what they had to say. | MORE »

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Google Glass Comes Into Sharper Focus for Brands After VSP Deal

How would your PR message look on someone’s sleeve? What about a wristwatch or a bracelet? Communicating your brand message via wearable technology may be one step closer to the mainstream, following Google’s deal with VSP, the nation’s biggest optical health insurance provider. | MORE »

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PR Checklist for Juicing Your Facebook Page

Have you cracked the code yet on how to grow your audience on Facebook? We didn’t think so. But that’s understandable. It remains a significant challenge for PR pros and communicators to generate new fans via the social platform. | MORE »

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Mac Attack: Three Tips On How to Celebrate a Brand Anniversary the Apple Way

Thirty years ago Apple unveiled its iconic “1984” Super Bowl commercial, announcing the release of the Macintosh personal computer.  Steve Jobs had already previewed the commercial, publicly announcing his plucky little company was about to … | MORE »

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6 Media Pitching Do’s—and 1 Don’t

These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations | MORE »

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