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Facebook Responds to Criticism of ‘Safety Check’ Disparity

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris. | MORE »

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4 Telltale Signs That Your Website Isn’t Optimized for Search

These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage. | MORE »

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5 Ways Social Media Can Extend the News Cycle

Social media has redefined how the news is being delivered and how strategies to share stories are developed. | MORE »

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PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are. | MORE »

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Pinterest’s ‘Visual Search Tool’ Highlights Products on the Platform

It just got a whole lot easier for consumers to search for products on Pinterest. | MORE »

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How to Get Your Press Releases Found in Google Searches—and Avoid SEO Penalties

Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article. | MORE »

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3 Ways PR Pros Can Prove Social Media Success

Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up. | MORE »

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Loyalty Expert Takes PRSA Audience on 100,000-Year Journey

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal. | MORE »

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4 Ways to Get the C-Suite to Brag About Your Success

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives. | MORE »

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PR News Announces 2015 Digital PR Awards Winners

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015. | MORE »

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