Water Cooler


How to Create a Worthy Press Release

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach. | MORE »

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Facebook at 10: How a Social Network Revolutionized Media and Communications

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year … | MORE »

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Did Post-Super Bowl PR Campaign Backfire on Esurance?

Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted. | MORE »



On Leadership: Things a Great Boss Always Does

We polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses. | MORE »



Leveraging Social Media for the Super Bowl

For the Super Bowl, several brands are executing social media campaigns to either leverage their ad buys or get around spending money on a pricey 30-second spot.  | MORE »

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6 Ways to Add a Little Workout to Your Workday

With an exceedingly long workweek, it can be hard to fit in even a few hours of physical activity in your spare time. | MORE »

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Snapchat’s Popularity Influences Facebook’s Long-Term Plans

Facebook’s willingness to break apart its platform into multiple apps is indicative that Zuckerberg is not afraid to take a lesson from his competitors. | MORE »

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Upping Your Game to Reach Online Media

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists. | MORE »

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5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips. | MORE »



12 Things to Take Note of in PR Job Candidates

PR News asked followers on Twitter and Facebook, “What’s the first thing you notice about a PR job candidate?” Here is what they had to say. | MORE »

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