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PR News’ CSR Award Winners Celebrated in Nation’s Capital

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.  | MORE »

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Infographic: The State of the Media in 2015

New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs. | MORE »

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3-Step Framework for Brand Vulnerability Analyses

You might not think so, but your organization is probably vulnerable—to varying degrees—to nearly every type of crisis imaginable, except for Martian invasion. And don’t count that out, either. | MORE »

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#PowerOfPR: 6 Tips for Measuring Your Social Media Data

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind. | MORE »

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‘Zoolander 2’ PR Stunt Proves to be a Winner

The surprise appearance of Derek Zoolander and Hansel on Valentino’s Paris Fashion Week runway provides a few takeaways for companies that have a new message to get out and want to cut through the proverbial clutter. | MORE »

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Boren and Bullhorn Send Clear Message to Oklahoma SAE Chapter

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma. | MORE »

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3 PR Tips for Turning Social Media Into a Business Opportunity

With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels. | MORE »

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3 PR Takeaways From the Apple Watch Preview

The release of the Apple Watch is a reminder of how fast consumer tastes are changing. | MORE »

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#InternationalWomensDay Campaign Cuts Through Clutter With Absence

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause. | MORE »

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#TheDress Refitted for Salvation Army Domestic Violence PSA

The South African Salvation Army turned the phenomenon of “The Dress” into a compelling ad to raise awareness of domestic abuse.  | MORE »

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