PR pros face a steep uphill climb when it comes to getting a reporter’s attention. Here are some tips to cut through the clutter and get your story heard.
In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.
PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.
Many people neglect crucial areas of their releases that could be better optimized. Here’s where you should focus.
An infographic of presidential campaign slogans yields little correlation between a good slogan and a successful presidency.
Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.
These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage.
Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.