As video production moves to the core of marketing communications, there is a growing need for training PR people how to shoot and edit video because most people have never done it professionally. Here are 7 basic tools for producing PR videos.
For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.
Debates about responsibility are beside the point right now for the laundry detergent manufacturers. Before a groundswell of public opinion rises demanding that the products be taken off the shelves, real plans to reconsider packaging and labeling will have to be announced—and soon.
We asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say.
Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.
As senior leaders seek higher levels of accountability from public relations, communicators are tasked with turning PR language into business language. To help communicate what you measure, here are five requirements for analytical storytelling to C-level executives.
Shy bladder sufferers are less than amused by a new ad in which “painfully awkward” Rob Lowe says that he can’t urinate in public. The International Paruresis Association wants the ad pulled. DirectTV says no go. Either way, the kerfuffle is another example of “earned” media generated by paid media.