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5 Ways Social Media Can Extend the News Cycle

Social media has redefined how the news is being delivered and how strategies to share stories are developed. | MORE »

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PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are. | MORE »

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Pinterest’s ‘Visual Search Tool’ Highlights Products on the Platform

It just got a whole lot easier for consumers to search for products on Pinterest. | MORE »

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How to Get Your Press Releases Found in Google Searches—and Avoid SEO Penalties

Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article. | MORE »

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3 Ways PR Pros Can Prove Social Media Success

Social media success does not readily translate into a higher ROI for your brand. Here are some questions to ask to help clear things up. | MORE »

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Loyalty Expert Takes PRSA Audience on 100,000-Year Journey

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal. | MORE »

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4 Ways to Get the C-Suite to Brag About Your Success

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives. | MORE »

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PR News Announces 2015 Digital PR Awards Winners

PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015. | MORE »

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Coca-Cola, KIND Execs Discuss Link Between Products, CSR and Transparency at PRSA Day 2

Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands. | MORE »

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6 Warning Signs That You’re Not Ready for Video

Look before you leap. Video is important, but not something you should take on without a plan. | MORE »

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