Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.
Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.
When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.
PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.
Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.
Look before you leap. Video is important, but not something you should take on without a plan.