Water Cooler


avatar

Starbucks Smartens Up Its Image with Free Online Education for Employees

As the first major company to offer a program of this size and scale without major stipulations, Starbucks has positioned itself as a progressive advocate of higher education, a fortunate if not intentioned side effect of the new initiative. | MORE »

Comments Off

avatar

12 Tips to Improve Your Networking Skills

PR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.  | MORE »

Comments Off

avatar

Critical Mention, inPowered, Launch.It, Business Wire and Cision Talk Tech

At PR News’ Social Media Summit on June 3, 2014 in New York City, a panel of speakers from Critical Mention, inPowered, Launch.It, Business Wire and Cision discussed the state of social media and how … | MORE »

1 Comment

avatar

Facebook to Improve Targeted Ads by Tracking More of Your Online Movements

On Thursday, Facebook announced that it will expand its data collection and make it more transparent. | MORE »

Comments Off

avatar

4 Tips (Plus a Bonus!) on Optimizing Your Content for Google Search

Getting your brand at the top of a Google search can be a hard climb. Here are some tips on making your content work, even after algorithm changes. | MORE »

Tags: , , , | 1 Comment

avatar

DNA Brands’ False Press Release Leads to Resignation of CEO

Professional communicators have debated the evolving role of the press release with increasing frequency over the past few years, but DNA Brands Inc., makers of a line of energy drinks, proved this week that the press release is still a very important tool. | MORE »

Comments Off

avatar

What YouTube’s Subscriber Count Change Means to You

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you. | MORE »

Tags: , | Comments Off

avatar

Take Your Best Shot at Newsjacking the World Cup

Depending on how the games unfold there may be a direct or even circuitous way for companies to affiliate themselves with the World Cup.
 | MORE »

Comments Off

avatar

Infographic: The State of Social Media for PR Pros

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.
 | MORE »

Comments Off

avatar

5 Tips to Engage on Tumblr Like President Obama

The White House isn’t the only organization looking to use Tumblr to get its message out to this age group. Still, Tumblr is a difficult medium to break into, as it has its own distinctive style and set of user interactions. | MORE »

Comments Off