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9 Surprise PR Tactics That Will Make You Irresistible to Reporters

“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.” | MORE »

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10 Inspiring Quotes from TIME’s 100 Most Influential People

TIME announced its annual list of the 100 Most Influential People on Thursday. The list reads like a Who’s Who of humanity, spanning genders, generations, ethnicities and professions. Let’s take a look at 10 inspirational quotes from those who made the list this year. | MORE »

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What It Takes to Succeed on YouTube [Infographic]

To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers. | MORE »

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What PR Pros Can Learn from Google’s Internal Response to EU Charges

Google has prepared a response to antitrust charges from the EU, and it may hold some key lessons for communicators who want to keep employees in the loop while grappling with difficult cases. | MORE »

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How PR Pros Can Break Down Organizational Silos

Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare. | MORE »

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5 PR Tips for Taking on a Client Post-Crisis

Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.  | MORE »

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4 Tips for Brand Blogging

These days there are few PR and marketing campaigns that don’t include blogs one way or another, whether it’s pitching influential bloggers who cover your market, producing blogs in-house to get the message out, or both. | MORE »

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Hillary Clinton’s Video Message: It’s About You, Not Me

The messaging strategy laid out by Clinton’s campaign announcement video is one other brands and organizations prone to criticism can take to heart: Take the focus off of you and put it on those you are trying to reach. | MORE »

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5 Tips for Successful Partnerships With PR Agencies

As with all aspects of the client-agency dynamic, expectation setting and feed­back is a key aspect of success.  | MORE »

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NFL’s First Full-Time Woman Referee a Token Gesture?

In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.  | MORE »

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