Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.
Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.
We polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses.
With an exceedingly long workweek, it can be hard to fit in even a few hours of physical activity in your spare time.
Facebook’s willingness to break apart its platform into multiple apps is indicative that Zuckerberg is not afraid to take a lesson from his competitors.
The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists.
In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.
PR News asked followers on Twitter and Facebook, “What’s the first thing you notice about a PR job candidate?” Here is what they had to say.