Before they pull the trigger on expenditures, nonprofits have to make sure they’re a worthy investment. Hiring a PR agency is no exception.
The best brands and companies find ways to align PR and marketing, but even the most disciplined teams can sometimes find themselves engaged in bitter turf wars. Here are four tips for solving conflicts when they arise between the two functions.
Everyone has a different opinion of what works best to get a good start to the day. Here are 8 morning habits that, when used in the right combination, can lead to more productive days.
Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.
Google started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.