The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.
Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.
To honor remarkable women everywhere, here are six inspirational quotes on leadership from some of the greatest minds of the last century.
As expected, wearable technology has stolen much of the spotlight in Las Vegas this week at the 2015 CES show.
Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt.
When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent).