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Protect Your Brand from a Twitter Hack with Quick Response, Enhanced Security

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists. | MORE »

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Brands Watch #BringBackOurGirls From the Sidelines

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance. | MORE »

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7 Common Reasons Why Journalists Delete Your Email Pitches

Reason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch. | MORE »

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NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster. | MORE »

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‘Purple Goldfish’ as the Differentiating Factor in PR

What’s your purple goldfish (WYPG)? For PR pros, the answer may determine whether their brand is able to cut through the proverbial clutter. | MORE »

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Facebook Emerges from Dark Ages to Offer New Video Measurement Statistics

By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance. | MORE »

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A New Way for PR Pros to ‘POST’ Mobile Content

With so-called “responsive design” now making it easier for brands and organization to optimize their mobile platforms, the conversation has started to shift to how to create a mobile layout that will engage audiences and keep them coming back. That presents both challenges and opportunities for communicators of all stripes. | MORE »

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Powerade Drops Controversial Ingredient After Teenager’s Petition

A representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks. | MORE »

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6 Reasons Why Your Email Pitches Wind Up as Spam

Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.  | MORE »

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Communicators Beware: The Big Debate Around Big Data Is Heating Up

Placing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data. | MORE »

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