Twitter engagement can be a tough nut to crack, but not an impossible one. No matter the scale of your company or organization there are ways to tap into Twitter to make it a two-way communications platform.
It’s National Breast Cancer Awareness month, and brands are going all out to show their support. The challenge lies in the ability for organizations with cancer-related CSR programs to stand out from the crowd and let stakeholders know about the great work that they’re doing.
Nearly 60% of journalists worldwide say they use Twitter—and you need a system to take some of the time-wasting guesswork out of the process of engaging with them.
Print ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old.
Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.
We may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run.
You’ve spent months on your communications plan in an effort to earn media coverage and attract volunteers for your community event. Now that you have people ready to get dirty for the cause, don’t miss an opportunity to inspire them to become brand ambassadors.
Freud would have a field day on this one. University of Pennsylvania researchers who analyzed Facebook status updates of 75,000 volunteers have found a new way to analyze human personality. It could be yet another and more sophisticated tool for PR pros looking to get to know their audiences better.
In honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations