When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.
After buying the car sharing company for $500 million, Avis communicators will play a big role in taking the Zipcar brand to the next level.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.
Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.
A New York Times article should serve as a wake-up call to an industry already under intense scrutiny.
If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.
PR execs need to step up their efforts to mix and match myriad digital media tools.
Here are six tips to supercharge your online search presence in the New Year.