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Communications Pros Take Note: Internet Trolls Don’t Like Their Friends to Know That They’re Trolls

October 14th, 2013 by

A new piece of research confirms a pattern that we always suspected was the case, based on anecdotal experience (and maybe our own behavior). That is that Facebook users (and by extension, all those who… Continued

6 Tips to Better Twitter Chats

October 11th, 2013 by

Twitter engagement can be a tough nut to crack, but not an impossible one. No matter the scale of your company or organization there are ways to tap into Twitter to make it a two-way communications platform.

Want to Break Through the Clutter With Your CSR Campaign? Here are 3 Tips

October 11th, 2013 by

It’s National Breast Cancer Awareness month, and brands are going all out to show their support. The challenge lies in the ability for organizations with cancer-related CSR programs to stand out from the crowd and let stakeholders know about the great work that they’re doing.

3 Ways to Improve Engagement With Journalists on Twitter

October 10th, 2013 by

Nearly 60% of journalists worldwide say they use Twitter—and you need a system to take some of the time-wasting guesswork out of the process of engaging with them.

PR Pros Need To Hold Off On Writing Print’s Obit

October 10th, 2013 by

Print ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old.

Tuning Into John Lennon For Some PR Lessons

October 9th, 2013 by

John Lennon had some terrific PR chops. Sure, with Paul McCartney he formed one of the most enduring songwriting teams ever. But he also had a knack for publicity and playing the media like a grand piano.

Myth Busting: Not All Positive Press Is Created Equal

October 9th, 2013 by

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.

How to Frame Your Visual Storytelling Strategy

October 8th, 2013 by

We may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run.

4 Tips for Happy and Hardworking Volunteers

October 8th, 2013 by

You’ve spent months on your communications plan in an effort to earn media coverage and attract volunteers for your community event. Now that you have people ready to get dirty for the cause, don’t miss an opportunity to inspire them to become brand ambassadors.

New Study Unlocks Online Keys to Discovering Human Personality

October 7th, 2013 by

Freud would have a field day on this one. University of Pennsylvania researchers who analyzed Facebook status updates of 75,000 volunteers have found a new way to analyze human personality. It could be yet another and more sophisticated tool for PR pros looking to get to know their audiences better.