Water Cooler

Decisive Move to Cancel ‘Luck’ a Long-Term Win for HBO

by Steve Goldstein | 03/15/2012

We all knew that HBO was a smart cable programmer—it turns out that it’s smart when it comes to making calls that affect its reputation as well. | MORE »

Comments Off

March Madness Social Media Rankings: Kansas Outshines Duke

by Bill Miltenberg | 03/15/2012

Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media. | MORE »

Comments Off

Goldman Sachs Exec’s Editorial Holds Message for Internal PR Pros

by Sahil Patel | 03/14/2012

Greg Smith’s public resignation from Goldman Sachs reaffirms the need for PR pros to monitor an organization’s internal culture and to discuss it honestly with senior management. | MORE »

Comments Off

‘Beautiful’ Profile Pages and Video Coming to Pinterest

by Bill Miltenberg | 03/14/2012

Pinterest will soon introduce revised profile pages for users and new features for discovering content across the Web. | MORE »

Comments Off

‘Kony’ Video Prompts 100 Million Views and Some Criticism

by Scott Van Camp | 03/13/2012

While Invisible Children’s film exposed a brutal African warlord, it also put the organization and its business model under a microscope. | MORE »

Comments Off

3 Ways PR Pros Are Driving Conversations at SXSW

by Sahil Patel | 03/13/2012

Communicators aren’t just paying attention at SXSWi, they are actively driving the buzz and conversations there as well, says Hunter PR’s Jason Winocour. | MORE »

Comments Off

Highlight Geo-Social App, Multi-Screen Engagement Star at SXSW

by Sahil Patel | 03/13/2012

Hunter PR’s Michael J. Lamp reports on the hot trends at SXSWi for PR News—and, yes, Pinterest is one of them. | MORE »

Comments Off

JetBlue Blogs About Family Ejection, But Is MIA on Facebook

by Bill Miltenberg | 03/12/2012

The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum. | MORE »

Comments Off

Looking for the Next Mashable

by Steve Goldstein | 03/12/2012

Mashable will be acquired by a large media company—maybe tomorrow morning, maybe next week. But where will its audience go? | MORE »

Comments Off

Pinterest Stays in the Driver’s Seat

by Bill Miltenberg | 03/09/2012

Pinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers. | MORE »

Comments Off