Water Cooler

Bloomberg’s Proposed Soft Drink Ban Already a PR Success

by Sahil Patel | 06/01/2012

The New York City mayor’s proposal to prohibit the sale of large soft drinks has been successful at driving conversations about obesity. | MORE »

Comments Off

Execs Sing Sustainability Song, Say It’s Critical to Business

by Scott Van Camp | 05/31/2012

The majority of senior decision makers in a May 2012 Accenture study see spending on a sustainability as an investment, rather than a cost. | MORE »

Comments Off

Execs Sing Sustainability Song, Say It’s Critical to Business

by Scott Van Camp | 05/31/2012

The majority of senior decision makers in a May 2012 Accenture study see spending on a sustainability as an investment, rather than a cost. | MORE »

Comments Off

Facebook Unveils Team Roles and Post Scheduling

by Bill Miltenberg | 05/31/2012

Teams managing brand Facebook pages can now distinguish roles and schedule posts for future dates. | MORE »

1 Comment

Facebook Unveils Team Roles and Post Scheduling

by Bill Miltenberg | 05/31/2012

Teams managing brand Facebook pages can now distinguish roles and schedule posts for future dates. | MORE »

Comments Off

Material Girl Goes Viral

by Danielle Aveta | 05/31/2012

A "leaked" video of Madonna in rehearsal goes viral and then disappears, generating publicity for an entertainer who has yet to lose her touch. | MORE »

4 Comments

Material Girl Goes Viral

by Danielle Aveta | 05/31/2012

A "leaked" video of Madonna in rehearsal goes viral and then disappears, generating publicity for an entertainer who has yet to lose her touch. | MORE »

Comments Off

Jaguar Takes the High Road With Mad Men

by Scott Van Camp | 05/30/2012

Car maker Jaguar’s lighthearted response to the portrayal of its brand on AMC’s Mad Men was akin to its cars: sleek and classy. | MORE »

Comments Off

Jaguar Takes the High Road With Mad Men

by Scott Van Camp | 05/30/2012

Car maker Jaguar’s lighthearted response to the portrayal of its brand on AMC’s Mad Men was akin to its cars: sleek and classy. | MORE »

Comments Off

Google+ Local: A Zagat-Powered Local Business Booster

by Bill Miltenberg | 05/30/2012

Google+ Local, the latest addition to social network Google+, incorporates Zagat business ratings for brand pages across Google’s search, maps and mobile features. | MORE »

Comments Off