Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.
A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).
Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.
“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.
Here are five PR tips on producing the best content marketing for your company.
Follow up with a thank you note after an interview to make the right impression
Here are words of wisdom from five powerful ladies to inspire you today.
A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.