Water Cooler

The Success of a CSR Program Rests on Your Employees

October 21st, 2013 by

Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end.

Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

October 18th, 2013 by

Does it ever advance your communications mission to get into a public dispute that attacks journalists?

7 Ways to Build a Following on Instagram

October 18th, 2013 by

If you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.

Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers

October 17th, 2013 by

Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.

PR Developing New Disciplines for The Not-Too-Distant Future

October 17th, 2013 by

The rapid proliferation of digital communications is leading to a wide range of new disciplines in PR. During PR News’ Digital PR Summit on Wednesday attendees got a taste of some of the new roles that PR departments and agencies are starting to employ.

5 Ways That PR Execs Can Drive Engagement on Facebook

October 16th, 2013 by

Although there is a perception that Facebook is already old hat, the platform still holds undeniable clout across social channels, particularly for 15 year-old- to 25-year-old demo. Plus, the platform’s 1.15 million active monthly users should not be ignored.

6 Pointers for Taking PR’s Role in Social to the Next Level

October 16th, 2013 by

Social continues to create new possibilities for public relations. As brands continue to move further into the social media space, the opportunities (and risks) have never been clearer.

Bruce Kasanoff’s 3 Words That Will Transform Your PR Career

October 15th, 2013 by

On Tuesday October 15, Bruce Kasanoff, managing director at Now Possible, took the stage at the 2013 PR News’ Platinum PR Awards. In his keynote, Kasanoff enlightened a packed room full of PR pros what three words can transform their careers.

10 Stellar SEO Tips for Onsite and Offsite Ranking

October 15th, 2013 by

At the first session of PR News’ SEO Workshop this morning, Jake Finkelstein, founder and CEO of Method Savvy, and Michael J. Lamp, senior social and digital media strategist at Hunter Public Relations, taught attendees how to improve search rankings and reviewed the founding principles to great SEO placement.

Social Media is Transforming into a Social Marketplace (Infographic)

October 14th, 2013 by

More than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations. And according to a MarketMeSuite study, nearly 40 million teenagers (13-18) admitted that social media sways purchasing decisions.