CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.
Backlash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services.
It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.
Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves
President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.
After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.
The professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use.