Bolstered by strong Facebook and Twitter presences, The Hunger Games, set for release on Friday, is also the cornerstone of an ambitious Oxfam effort to fight hunger.
Twitter may just be entering kindergarten, but the social platform already has proven its worth to the world, and expanded its Promoted Tweets offering on mobile.
"Kony 2012" filmmaker Jason Russell’s public romp in a San Diego neighborhood gets unwanted attention for Invisible Children.
Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.
Starbucks gets some raspberries on the day its first juice bar opens.
Invitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics.
The Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes?
After the U.S. Senate Subcommittee on Contracting Oversight launched an investigation into the Obama Administration’s employment of PR agencies, PRSA shot back.
Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media.
We all knew that HBO was a smart cable programmer—it turns out that it’s smart when it comes to making calls that affect its reputation as well.