Water Cooler

Sandy Revisited: 3 Essential Crisis Management Steps for Natural Disasters

October 29th, 2013 by

On the one-year anniversary of Hurricane Sandy, we can all agree that natural disasters of all sorts have slammed us before, and will slam us again in the future. That’s a fact of life, and one that communicators must be prepared to respond to, as a part of their overall crisis management planning.

Relationships Come Before ‘Crappy’ Branded Content, Says @JeffJarvis

October 28th, 2013 by

The Council of PR Firms’ Critical Issues Forum featured a spirited debate about the growing influence of so-called native advertising, or branded content, which has quickly become a key component in marketing communications.

How the Obama Team Can Fix Its ACA PR ‘Glitches’

October 28th, 2013 by

The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage?

Want to Write Like a Journalist? Start Here

October 25th, 2013 by

As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment.

How a Regional Footwear Company Leveraged a Feelgood Theme to Gain National Media Coverage

October 25th, 2013 by

Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence… Continued

Write Right for Mobile: 3 Takeaways

October 24th, 2013 by

Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away.

4 Reasons Why Communicators Need to Make the Leap to Visual Storytelling

October 24th, 2013 by

With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.

‘Did You See Me Faint at the White House?’ Click!

October 23rd, 2013 by

The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself.


Firing of NSA Twitter User Underscores Need for Employee Social Media Policies

October 23rd, 2013 by

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued


A Shot in the Arm for ‘Branded Content’

October 22nd, 2013 by

Forbes Media has been at the forefront of so-called branded content, which blends advertising messages with editorial. Those consumers looking at Forbes Web pages with branded content were 41% more likely to express an intent to buy the brand compared with those who saw a regular Web page with no branded content, according to a new study by IPG Media and commissioned by Forbes. Will the study assuage those who are skeptical about branded content?