Use these three tactics to ensure your CEO or client can neutralize a hostile audience.
Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.
Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?
A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.
She knew how to defuse tense situations and see every side of the story before making a final decision.
Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.
This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.