Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away.
With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.
The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself.
When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued
Forbes Media has been at the forefront of so-called branded content, which blends advertising messages with editorial. Those consumers looking at Forbes Web pages with branded content were 41% more likely to express an intent to buy the brand compared with those who saw a regular Web page with no branded content, according to a new study by IPG Media and commissioned by Forbes. Will the study assuage those who are skeptical about branded content?
Quick-witted with a disarming and charming response may seem to be attributes of a seasoned PR pro, but there’s a growing consensus that comments meant as tension–breakers are venturing into the arena of snark. That’s why the PR Consultants Group has declared today a Snark Free Day.
Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end.
Does it ever advance your communications mission to get into a public dispute that attacks journalists?
Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.