While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.
As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.
While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.
ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy.
According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.
Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.
The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
So far, the positioning of Marissa Mayer has been textbook public relations, yet all honeymoons do come to an end.
Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.