Water Cooler

How a Regional Footwear Company Leveraged a Feelgood Theme to Gain National Media Coverage

October 25th, 2013 by

Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence… Continued

Write Right for Mobile: 3 Takeaways

October 24th, 2013 by

Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away.

4 Reasons Why Communicators Need to Make the Leap to Visual Storytelling

October 24th, 2013 by

With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.

‘Did You See Me Faint at the White House?’ Click!

October 23rd, 2013 by

The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself.


Firing of NSA Twitter User Underscores Need for Employee Social Media Policies

October 23rd, 2013 by

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued


A Shot in the Arm for ‘Branded Content’

October 22nd, 2013 by

Forbes Media has been at the forefront of so-called branded content, which blends advertising messages with editorial. Those consumers looking at Forbes Web pages with branded content were 41% more likely to express an intent to buy the brand compared with those who saw a regular Web page with no branded content, according to a new study by IPG Media and commissioned by Forbes. Will the study assuage those who are skeptical about branded content?

It’s a ‘Snark Free’ Day for PR Pros

October 22nd, 2013 by

Quick-witted with a disarming and charming response may seem to be attributes of a seasoned PR pro, but there’s a growing consensus that comments meant as tension–breakers are venturing into the arena of snark. That’s why the PR Consultants Group has declared today a Snark Free Day.

The Success of a CSR Program Rests on Your Employees

October 21st, 2013 by

Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end.

Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

October 18th, 2013 by

Does it ever advance your communications mission to get into a public dispute that attacks journalists?

7 Ways to Build a Following on Instagram

October 18th, 2013 by

If you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.