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Rodman Visit to North Korea May Alter the Score for PR

Ambassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings. | MORE »

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Fortune 500′s Twitter, Facebook Efforts Soar; Blogging? Not So Much

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat. | MORE »

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9 Ways That PR Pros Can Capitalize on Infographics

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.  | MORE »

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Shopping for PR Answers in Wal-Mart-Small Farmer Kerfuffle

Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant. | MORE »

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Ousted Groupon CEO’s Farewell Note is a Prime PR Lesson

Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications. | MORE »

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A Surprising List of Most Influential CEOs on Twitter

For communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story.The chart, from TopManagementDegrees, plots out the most … | MORE »

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3 Ways That PR Execs Can Leverage LinkedIn

LinkedIn, now 10 years old but still unheralded in the annals of social networking, continues to provide solid value as a communications vehicle. | MORE »

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Steve Rubel’s 3 Tips on Tweaking Content Strategy

Steve Rubel, Edelman’s new chief content strategist, insists that PR departments need to adopt a ‘real-time’ newsroom mentality.  | MORE »

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The Big ‘So What?’ in Public Relations

We took a poll about whether PR departments are prepared for a potential hacking of their Twitter account and the inquiry draws a collective shrug. | MORE »

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Yahoo Creates a Buzz By Ending Telecommuting, But It’s Not All Bad

Ultimatum by Yahoo CEO Marissa Mayer raises some intriguing questions about Yahoo’s PR—and the workplace. | MORE »

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