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50 years ago today, Dr. Martin Luther King Jr. delivered a speech that inarguably re-routed the path of American history. Few speeches have been quoted more, and few (if any) are more inspiring.
It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.
Despite the ongoing proliferation of visual elements throughout the media, the use of multimedia in PR remains a mixed bag, according to an exclusive survey by PR News and PR Newswire.