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Help a PR Pro Out: Pitching Notes Gains Steam for Media Relations

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

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When Animals Help Tell a PR Story

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

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Five Tips for Better Serving Journalists and Media 

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

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PR Myth of the Month: ‘CPM’ Does Not Apply to Public Relations

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

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3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

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In Communications, Failure Is An Option

5 Tips to Make Your Pitching Game Perfect

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

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21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

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Do’s and Don’ts for Media Engagement on Twitter

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

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With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

Production house just a preview of things to come for PR pros that are producing more online-video programming.

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