Water Cooler

5 Tips to Maximize Twitter Engagement

November 7th, 2013 by

Twitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind.

How to Get Employee Buy-In for Your CSR Program

November 7th, 2013 by

We hear it from senior PR and marketing executives time and again: The most effective CSR programs are those that have solid buy-in from the rank-and file (as opposed to aligning the brand to a cause that’s close to the CEO, but no one else in-house).

Under Armour Brouhaha Is Classic Case of Crisis Management

November 6th, 2013 by

Apparel company Under Armour and Northwestern University had to see this one coming. Under Armour designed Northwestern University’s flag-themed football uniforms to honor veterans and raise money and awareness for the Wounded Warrior Project. But now critics are crying foul, saying the design—appearing to splatter the helmet, gloves and cleats with streaks of blood—goes too far.

Do’s and Don’ts for B2B Companies on Facebook

November 6th, 2013 by

Even if you don’t share the company’s belief in the inherent, liberating benefits to humanity of Facebook, it’s hard to deny the power of the social network to expand the reach of brands to new audiences. And when we say brands, we don’t mean just B2C brands.

5 Ways to Prove the Business Value of Social Media

November 5th, 2013 by

During PR News Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the value of social media and digital communications.

2013 Digital PR Awards: Use of Facebook

November 5th, 2013 by

To change the perception about the brand among its customers, utility company Ameren Missouri and agency partner Weber Shandwick launched a Facebook campaign designed to reward unsung heroes who instill positive change and community progress.

Recipe for Baking Visual Storytelling Into Your PR strategy

November 5th, 2013 by

Resistance is futile. Visual storytelling is fast moving to the core of marketing communications, as PR pros migrate many of their messages to the visual medium from the written word.

Major Food Brands are Spending Millions to Avoid Transparency

November 4th, 2013 by

A consortium of several major food and chemical companies have spent more than $22 million to combat legislative action aimed at forcing companies to label genetically modified food (GMOs).

Before You Ping that Press Release, Check the ‘B.S. Generator’

November 4th, 2013 by

Yes, press releases often suffer from flowery writing and an overabundance of industry jargon. With practice, PR pros can overcome such obstacles. But there’s no excuse for failing to insert any hyperlinks in your press releases, according to Ben Lincoln, writing director at GolinHarris, who adds that press releases should be treated like a “mini website.

Break Out the Crystal Ball: 20 Marketing Trends for 2014 (Infographic)

November 1st, 2013 by

Hard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer.