Water Cooler


avatar

Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.

 | MORE »

Comments Off

avatar

Public Sees Brands, Social Media as Conduits to Communities

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.

 | MORE »

Comments Off

avatar

To Armstrong, It’s Still All About Lance

Media trainer Karen Friedman scores Lance Armstrong’s interview with Oprah Winfrey, and on most counts the disgraced cyclist failed to make the grade.

 | MORE »

Comments Off

avatar

[Infographic] Can PR Pros Nudge Their CEOs Toward Sociability? 

CEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.

 | MORE »

Comments Off

avatar

Recalling Daniel Edelman: 4 Lessons Learned From a PR Titan

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.

 | MORE »

1 Comment

avatar

Misconceptions About the Role of PR Abound 

An informal poll on our Facebook page strikes a nerve. Do you concur with some of the responses?

 | MORE »

1 Comment

avatar

Is Subway’s Short Footlong a PR Mess?

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.

 | MORE »

1 Comment

avatar

Boeing’s 787 PR Problem: When Do Glitches Turn Into a Crisis?

Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?

 | MORE »

Comments Off

avatar

What Facebook’s New Graph Search Means for PR Pros

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

 | MORE »

Comments Off

avatar

Three Crucial Elements to Include in Social Media Policies 

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

 | MORE »

Comments Off