With fewer and fewer traditional reporters to pitch, PR pros need to ramp up their ability to build relationship with bloggers and other denizens of the digital age.
A concerted internal communications effort might be in order after CEO Tim Cook fell 18 places on Glassdoor’s annual “Highest Rated CEO” list.
Is the term “public relations” outdated and irrelevant? PR News readers recently voted on some alternative terms.
Communications execs have a few months to check out the prototype to see if they can recalibrate their pitches for the new site.
Sure, most CEOs don’t spend their office hours in prayer. But the election of the new pope offers some lessons for PR pros on how to help the new boss get settled.
When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.