Water Cooler

A Message to Ford Motor Co.: Some Things Are Better Left Unsaid

November 14th, 2013 by

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.

What Makes a Story Go Viral

November 14th, 2013 by

This is what it takes to create the story that goes viral on social media.

Adventures in Media Relations: What Not to Say (Or Do) to a Journalist

November 13th, 2013 by

“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.

Microsoft’s New Employee-Relations Initiative: Dump ‘Stack Ranking’

November 13th, 2013 by

How management reviews and assesses the performance of its employees can have a major impact on morale within a company, the image it projects to the public, and its brand value.

What’s Your CEO’s Media Relations Persona?

November 12th, 2013 by

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.

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How to Organize and Execute a Successful Media Trip

November 12th, 2013 by

One of the most significant effects of the digital age has been an explosion in live events and conferences. As we spend more and more time behind a keyboard we pine to get out into the field to press the flesh. It’s a similar drill for media relations, as brands organize press trips to give media reps a look-see at new products and services

Take A Peek At Our ‘Advice Book’ for PR Pros

November 11th, 2013 by

It’s an increasingly popular ritual at PR News’ various events and conferences: passing around our “Advice Book” to PR pros to get their take on how to succeed in public relations and communications.

Hiring Veterans as a CSR Opportunity for Communicators

November 11th, 2013 by

As the nation celebrates Veteran’s Day today, corporations are doing their part to honor the men and women who have served our country: They’re developing hiring campaigns to bring veterans into the fold, which is also a great example of corporate citizenship.

When Did You Realize You Wanted to Work in PR?

November 8th, 2013 by

When it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.”

PR Needs to Master The Art of the Public Apology

November 8th, 2013 by

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.