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How to Organize and Execute a Successful Media Trip

One of the most significant effects of the digital age has been an explosion in live events and conferences. As we spend more and more time behind a keyboard we pine to get out into the field to press the flesh. It’s a similar drill for media relations, as brands organize press trips to give media reps a look-see at new products and services | MORE »

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Take A Peek At Our ‘Advice Book’ for PR Pros

It’s an increasingly popular ritual at PR News’ various events and conferences: passing around our “Advice Book” to PR pros to get their take on how to succeed in public relations and communications.
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Hiring Veterans as a CSR Opportunity for Communicators

As the nation celebrates Veteran’s Day today, corporations are doing their part to honor the men and women who have served our country: They’re developing hiring campaigns to bring veterans into the fold, which is also a great example of corporate citizenship.
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When Did You Realize You Wanted to Work in PR?

When it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.” | MORE »

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PR Needs to Master The Art of the Public Apology

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
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5 Tips to Maximize Twitter Engagement

Twitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind. | MORE »

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How to Get Employee Buy-In for Your CSR Program

We hear it from senior PR and marketing executives time and again: The most effective CSR programs are those that have solid buy-in from the rank-and file (as opposed to aligning the brand to a cause that’s close to the CEO, but no one else in-house). | MORE »

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Under Armour Brouhaha Is Classic Case of Crisis Management

Apparel company Under Armour and Northwestern University had to see this one coming. Under Armour designed Northwestern University’s flag-themed football uniforms to honor veterans and raise money and awareness for the Wounded Warrior Project. But now critics are crying foul, saying the design—appearing to splatter the helmet, gloves and cleats with streaks of blood—goes too far.
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Do’s and Don’ts for B2B Companies on Facebook

Even if you don’t share the company’s belief in the inherent, liberating benefits to humanity of Facebook, it’s hard to deny the power of the social network to expand the reach of brands to new audiences. And when we say brands, we don’t mean just B2C brands. | MORE »

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5 Ways to Prove the Business Value of Social Media

During PR News Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the value of social media and digital communications.  | MORE »

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