Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.
Macy’s found itself in a viral nightmare this week, when the South Dakota Cattlemen’s Association objected to Joan Jett appearing on their state float in the Macy’s Thanksgiving Day parade
PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter.
When your company opens up a public Twitter Q&A, first ask if it’s really a good idea, and then insure your communicators are ready to field any questions or comments — especially the negative comments that may be hurled in from left field.
Establishing built-in metrics to measure the performance of a content strategy is key to its success.
The solution McDonald’s crafted to its customer service problem is a great example of effective communications.
PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.